Neither flavor nor fragrance is visible.
However, sometimes it has a secret power to remind
you of certain images such as those from a happy era.
We believe that we can help consumers in this way.

Flavor and fragrance cannot speak or make sounds.
However, sometimes it touches your mind with
surprisingly strong impact.

More than anything else, flavor and fragrance can
speak to the market about the products strongly.

And sometimes it personally eases you, pleases you,
comforts you just like a lullaby does.

Flavor and fragrances will play a big part in coming time
– the time people seek mental happiness more than ever.

We engraved these words in the cornerstone of the new factory:
"Let nothing be done through selfish ambition or conceit,
but in lowliness of mind let each esteem others better than himself.
Let each of you look out not only for his own interests.
but also for the interests of others."

We, Sakae Aromatic, always wish to become a company
with a living spirit.